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Sagon-Phior


  • Los Angeles, CA 90025

Glenn Sagon

CEO

Glenn drives the multi-channel marketing strategies that build revenue for our clients. He is a creative thinker with a keen business acumen delivering measurable results and groundbreaking work for prestigious global brands. Clients have included Microsoft, Rodney Strong Vineyards, BMI, Warner Bros., Madison Square Garden, Pioneer Electronics, Honda, Ford, Cablevision, McCormick Distilling and Fox Broadcasting, to name a few.

Glenn began his career as an art director for Foote, Cone & Belding working on national corporate accounts from banking to insurance. He next became an award-winning creative director for Columbia Pictures. Glenn produced advertising campaigns for Ghostbusters, The Big Chill, The Karate Kid and Ferris Bueller's Day Off, among many others. Glenn initiated the concept of "emotional marketing" based on his experience in the entertainment industry. Driving consumers out of their homes and into theaters for a product with only a 48-hour shelf life – a make-it or break-it movie weekend – taught him very quickly how to viscerally connect with audiences and motivate them to action.

Glenn has served on the board of directors for the Los Angeles Advertising Agencies Association. Glenn's integrated marketing approach is published in the college textbook Advertising and Promotion. Glenn lectures on Emotional Marketing at USC's Masters of Human Behavior program. He has been the recipient of numerous creative awards including The Belding Awards, Graphis Awards, New York Art Director's Club and Creativity Awards, and his work is included in the permanent collection of The United States Library of Congress.