- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
The 25 Most Powerful Corporate Brands
The Coca-Cola Company is the most powerful global corporate brand, according to a recent survey from CoreBrand, which polled 10,000 business professionals on their impressions of top brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management and good investment potential?).
Why You Don't Want To Hire Like Zappos: "Corporate Culture Fit" Is an HR and Ethical Nightmare
Fit is a great concept, at least in theory, but so is what diversity experts call inclusion to ensure that people who happen to be different are given fair consideration.
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster
It's every marketer's dream: produce a company video that goes viral or gets nominated for an award. That's easier said than done. Often when trying to make a video a huge success, companies forget the end game is the customer, not the publicity.
Coca-Cola's New Corporate Website Aims to Refresh the World Through Storytelling
According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling to cultivate engagement, the company has re-launched their corporate website, "Coca-Cola Journey," as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice and more, the website is a far cry from the traditional corporate website - in a good way.
'Tis the Season to Embrace Corporate Giving
To motivate your employees to participate in your corporate-giving program, give them a choice among charities and match their contributions.
