4 Steps to Knowing What Your Customers Want Better Than They Do
Social's biggest network isn't dying, but it is getting grayer.
When Facebook announced that they are making another change to further hide "overly promotional posts" from brands, it was widely seen as another move from the platform to try and steer brands towards spending more money on advertising - and it just might work.
Facebook has unveiled a page that aggregates popular public posts about the World Cup and features a match tracker while Twitter is using the World Cup as a chance to sign up new users, enticing people to join by giving new accounts the opportunity to declare allegiance to a country and select a pre-made image as a new avatar.
According to a recent report from Socialbakers, Facebook posts that include photos on average garner the highest number of interactions of any post type, including links, videos and text-only status updates.
Social media has helped make micro-nostalgia marketing possible by supplying easily accessible content about individuals' past lives. Today's status update is yesterday's history, and that history seems to ripen for nostalgia much more quickly than our collective past.