- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
The Rise of Amazon Advertising
How Amazon Advertising is eating into the digital ad market currently dominated by Google and Facebook.
How Often Should You Change an Advertising Message? (Way Less Than You Think)
Established brands are entrenched. If you release a brilliant but new message every year, a competitor can pass you with a less-than-brilliant, but consistent message. While their advertising message keeps climbing, you are back at ground zero.
Why Small Business Should Care About Native Advertising
No other form of advertising in recent memory has been as well-received by consumers as native advertising. While native advertising is just an extension of content marketing, the data suggests it will be around for the long haul and should be seriously considered.
Truth in Advertising: One Designer's Viral "Honest Slogans"
Over the past two years, Clif Dickens has achieved a modicum of fame by gently mocking brands by calling them out for how their products actually get used. His mostly self-explanatory site honestslogans.com alters brand logos to reflect what consumers tend to think of them. Nike's Honest Slogan, for instance, isn't "Just do it", it's "Just buy it." Gatorade isn't for athletes; it's for people with hangovers.
2014: The Year Advertising Gets Personal
This will be the year marketers learn how to truly activate the data they didn't know what to do with in 2013. Consumer behavior data, coupled with location data will provide actionable information so marketers connect with customers thanks to real time insights never before utilized.
