- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
Driving Change: Would You Be A Successful Chief Innovation Officer?
It's your mindset - more than anything else - that will determine whether you, and those around you, successfully reach a better place.
The 15 Greatest Marketing Innovations of All Time
Over the centuries, entrepreneurs both sung and unsung have creatively transformed the way that companies communicate with customers. Here are the 15 biggest breakthroughs that created our modern business world.
Brand Simplicity Yields Revenue, Loyalty and Innovation
The fourth annual Global Brand Simplicity Index by the brand strategy company Siegel+Gale shows that customers' demand for simplicity as a key brand attribute is glowing. This year's report lists Aldi, Amazon, Google, McDonald's and KFC as the most simple brands.
Inside GitHub's Super-Lean Management Strategy - And How It Drives Innovation
Imagine you could run a company on autopilot: no tier of "managers," just people creating value by doing what they love and letting the rest fall into place. How much money would you save? How much faster could you move? How much conflict could you erase? How much bigger could you grow?
5 Tough Realities of Building a Culture of Innovation
The most innovative companies don't simply generate a steady stream of good ideas: they benefit from a "culture of innovation" that solicits, captures, prioritizes and executes new approaches to virtually every facet of operations, from product creation to process improvements.
