4 Steps to Knowing What Your Customers Want Better Than They Do
David Spinks and Max Altschuler, cofounders of the CMX Summit, share the lessons they learned along the way while organizing and selling out a new, 300-person conference in five weeks.
What does it take to turn a well-branded event into a highly-anticipated piece of programming? While the event marketing and production industries have undergone their fair share of changes to keep up with technology, the truth is that the key to reaching a target audience effectively remains in the basics.
Strategic deployment of a hashtag can help you keep conversation and engagement among attendees going long after your event is over.
In today's digital age, the success of your event depends upon knowing how to use social media to promote, boost attendance and find and share content.