4 Steps to Knowing What Your Customers Want Better Than They Do
The purchase process is an emotional one. You'll be more successful if you satisfy all the customer's wishes.
A salesperson's new favorite word should be "how." Because if someone asks you, "How?" it means you've struck a nerve and sparked some curiosity.
According to a new study from eMarketer, Apple averaged $4,551 in sales per square foot of retail space over the past 12 months, beating out luxury retailer Tiffany & Co., and tobacco powerhouse Murphy US.
Most of us are familiar with the usual suspects when it comes to generating leads online and we are pretty comfortable with using those platforms. However, there are a lot of other ways to create relationships, gain exposure, and increase interest so let's explore some of those opportunities.
Today's move toward consumerization seems to boil down to embracing one key concept long pursued by B2C brands: minimizing friction across the promotion and buying process.