- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
Yahoo Style Arrives in Time for Fashion Week
Yahoo Style debuted this week, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers yet another avenue for exploring fashion, pop culture and style.
Late-Night Is a Bright Spot in TV Upfronts
Late-night was a bright spot in this summer's otherwise lackluster broadcast upfront market, where ad buyers struck deals for commercial time in the upcoming TV season. For many years an afterthought during the prime-time-centric upfronts, the new regime in late-night hosts has lately heated demand from advertisers.
Weather Company Sells Mobile Advertisers On In-Store Visits
Forget clicks. The Weather Company provides value to mobile advertisers by telling them when consumers walk into their stores.
Twitter Quietly Changes its Font From Helvetica Neue to Gotham
Weeks after rolling out its new profile design to all its users, Twitter has made another big change to its aesthetic, dropping Helvetica Neue in favor of Gotham, a font that was used heavily in Barack Obama's first presidential run, as well as by GQ magazine.