Virtually every large city, notable landscape feature, creature and weather pattern of North America -- as well as myriad other words, concepts and images -- has been snapped up and trademarked as the name of either a brewery or a beer. For newcomers to the increasingly crowded industry of more than 3,000 breweries, finding names for beers, or even themselves, is increasingly hard to do without risking a legal fight.
The new retro-inspired logo builds on the brand's authentic equity and history while staying true to its witty, naturally confident character.
Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do.
To produce the spot, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra's "My Way," Gatorade roped off a few blocks before a home game in the Bronx and let the baseball star go. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar or signs autographs is genuine.
Spanish creative agency Txaber has designed a conceptual lineup of beer cans and bottles that matches the color of the beer inside each can with its Pantone swatch.